21st Jan, 2025

Semiotics & Mark-Making

In this lecture / workshop, I guide BA (Hons) Communication Design & Strategy students (from the Arts University Bournemouth) through Semiotic Theory. We break down its definition, analyse cultural signs & symbols, dissect denotations and explore connotations across visual methods, before taking principles learnt to produce their own series of word-prompted marks.

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Give it a listen 🎧

Email contact@jazzyolive.com if you’d like a Semiotics workshop hosted at your company or institution.

Dissecting Denotations & Creating Connotations

Want a copy of the worksheets? Email contact@jazzyolive.com

Reading List👇

Graphic Design, Referenced A Visual Guide to the Language, Applications, and History of Graphic Design (Bryony Gomez-Palacio).png
Grid Systems in Graphic Design (Joseph Müller-Brockmann).png
Propaganda Journal An investigation into American and German WWII posters (Jazzy Olive).png
Semiotic
The Language of Graphic Design An Illustrated Handbook for Understanding Fundamental Design Principles (Richard Poulin).png
Visual Methodologies An Introduction to Researching with Visual Materials (Gillian Rose).png
This Means This, This Means That A User’s Guide to Semiotics (Sean Hall).png
Visual Communication From Theory to Practice (Jonathan Baldwin & Lucienne Roberts).png
Visual Language for Designers Principles for Creating Graphics that People Understand (Connie Malamed).png
Client Logos_FnF-57.png

A huge thanks to Dan McCabe (for inviting me along), Arts University Bournemouth (for their incredible support & all-round creative genius), and of course, the incredible BA (Hons) Communication Design & Strategy students. 🙏

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